Data-Driven Measurement Plan for Market Expansion of Ceylora Herbal Tea in Ireland
This project developed a comprehensive measurement plan to support the digital transformation and market entry strategy of Ceylora Herbal Tea, a Sri Lankan herbal tea brand targeting the Irish market. The plan defines clear business objectives including brand awareness enhancement, market reach expansion, online sales growth, customer engagement, and loyalty building. It employs a strategic framework encompassing SEO, social media marketing, email campaigns, paid advertising, and website optimization, all tracked through key performance indicators (KPIs) like website traffic, social engagement, conversion rates, and customer retention.
The implementation roadmap is structured into four phases: foundation setup, awareness traffic generation, customer acquisition through conversion optimization, and customer retention with loyalty programs. Technical infrastructure such as Google Analytics 4, social media insights, Mailchimp, and SEO tools are integrated to monitor and analyze campaign effectiveness. The plan emphasizes ongoing performance analysis, A/B testing, and iterative strategy refinement based on data insights, ensuring responsiveness to consumer behaviors and market trends.
This systematic, data-driven approach aims to establish Ceylora as a leading herbal tea brand in Ireland by optimizing marketing investments and ensuring measurable business growth. The project enhanced skills in digital marketing strategy, analytics, and campaign measurement, providing a robust template for similar market entry initiatives.