A Case Study of Kerry Group’s Innovation Journey
This project presents a comprehensive analysis of Kerry Group’s digital transformation, highlighting the strategic initiatives that propelled the company to operational excellence and market leadership. The case study explores how Kerry Group integrated advanced technologies such as AI, IoT, blockchain, and digital supply chain solutions to enhance efficiency, sustainability, and customer engagement. It details the change management strategies, including Kotters’ Eight-Step Model, used to overcome employee resistance and embed a digital-first culture. The project also examines the implementation process using structured frameworks like McKinsey’s 7S Model and Kotters’ Change Management Model, emphasizing strategic alignment, stakeholder engagement, and continuous improvement. Key results demonstrate significant gains in customer engagement, operational efficiency, and sustainability, reinforcing Kerry Group’s position as a leader in innovative food and nutrition solutions. This case reflects a successful digital transformation journey, showcasing effective change management, strategic execution, and future-oriented planning.