About me
Anjalee weerasinghe
Empowering Brands in the Digital Era
I am a versatile digital marketing specialist with a robust foundation in designing data-driven web, UX/UI, and digital campaign strategies that effectively enhance user engagement across diverse multicultural markets. With hands-on experience in both Ireland and Sri Lanka, I excel at translating complex business objectives into clear, actionable plans that drive measurable growth and deliver seamless, user-centered digital experiences. My expertise spans web development, UX/UI design, social media marketing, email campaigns, SEO, and AI-driven marketing solutions. I have consistently improved visitor engagement, conversion rates, and organic traffic through strategic planning, data analysis, and innovative marketing tactics. Skilled in using tools like Figma, Adobe XD, Google Analytics, and AI technologies, I focus on creating intuitive interfaces and personalized digital interactions that enhance consumer insights and campaign performance. Passionate about fostering innovation in dynamic environments, I collaborate closely with clients and teams to tailor marketing strategies aligned with business goals and audience needs. My commitment to continuous learning, problem-solving, and data-driven decision-making positions me to effectively contribute to projects that require creativity, technical skills, and strategic thinking.
MY education
Master of Science Specialized in Digital Media & Marketing
Currently pursuing a master’s degree at Atlantic Technological University(ATU), specializing in cutting-edge digital marketing and business strategy. The program blends theoretical foundations with practical applications, equipping me with advanced skills to excel in today’s dynamic marketing landscape.
My curriculum includes,
Search Engine Analytics
Mastering the tools and techniques to analyze search engine data, enabling data-driven optimization of SEO strategies.
Visualisation for Strategic Decision Making
Developing the ability to translate complex data into clear, actionable visual insights that support effective business and marketing decisions.
Marketing Strategy Theory and Application
Exploring core marketing principles and their real-world applications to craft robust, competitive strategies.
Digital Content and Marketing Technology
Gaining expertise in leveraging emerging marketing technologies to enhance brand presence and customer engagement, with a strong focus on UX/UI design for optimized user experiences and visual impact.
Omni-Channel Content Creation and Communication (E)
Learning to design and deploy consistent, integrated content across multiple channels to ensure seamless customer experiences.
Digital Transformation
Understanding and driving the integration of digital innovation and AI within business processes to improve efficiency and market responsiveness.
Dissertation Project
Conducting independent research on a relevant niche topic, applying academic rigor and industry insights to contribute original knowledge to the field of digital marketing.
This comprehensive study program is shaping my competencies in advanced analytics, strategic thinking, and digital innovation—preparing me to lead impactful marketing projects and contribute effectively to organizational growth in diverse markets.
BBA( Honours) Management Information Systems at SLIIT
Completed a Bachelor of Business Administration (Special Honours) degree with a specialization in Management Information Systems at the Sri Lanka Institute of Information Technology (SLIIT). This comprehensive program combined core business principles with advanced information systems knowledge to prepare me for the evolving digital business environment.
Key modules studied include,
Computer Programming (Ruby, Python, C#, HTML, JavaScript Object-Oriented Concepts)
Information Systems Project Management and Decision Support Systems – (Oracle Primavera)
Software Quality Assurance and Business Consultancy
Business Mathematics and Business Statistics
Principles of Marketing
Management Accounting & Financial Accounting
Information Technology for Business and Business Information Systems
Decision Support Systems
Database Management Systems (SQL)
Business Communication and Professional Networking
Information Systems Security, Risk, Audit & Control
E-Business
Microeconomics and Macroeconomics
Principles of Management and Organisational Behaviour
Enterprise Resource Planning and Information Systems Security
Research Methodology and Comprehensive Research Project (Capstone)
This curriculum equipped me with a strong foundation in both business and technology areas, enhancing my analytical, strategic, and managerial skills essential for digital marketing and information systems roles.
My services
My Work Experience
Digital Marketing Intern – ATU iHub – Mayo, Ireland (Present)
As a member of the Empower Programme marketing team at ATU iHubs, I actively contribute to both digital and traditional marketing initiatives to promote entrepreneurship and innovation among participants. My role focuses on optimizing digital channels, enhancing user engagement, and supporting the programme’s online presence.
Key Responsibilities & Achievements:
- Website Development & Optimization: Collaborated in maintaining and improving the Empower website, enhancing UX/UI to increase visitor engagement by 20%.
- Social Media Marketing: Managed and executed creative social media campaigns, resulting in a 25% increase in follower interaction and stronger community engagement.
- AI-Driven Marketing Projects: Assisted in data-driven initiatives integrating AI tools to enhance consumer insights and campaign effectiveness.
- Traditional Marketing: Contributed to designing and publishing a print advertisement for the Empower Cumasú Programme to reach a wider audience.
- Team Collaboration: Worked closely with cross-functional teams to align marketing strategies with programme objectives and ensure consistent branding across all platforms.
Key Skills:
Digital Marketing Strategy | Social Media Management | Web Optimization (UX/UI) | Email Campaigns | AI in Marketing | Branding | Content Creation | Team Collaboration
Tools & Platforms Used:
WordPress | Canva | Meta Business Suite | Mailchimp | Google Analytics | HTML | SEMrush | Microsoft Office Suite | Adobe Express
Junior E-commerce Specialist – SJ Lanka (Pvt) Ltd, Sri Lanka (2022-2024)
As a Junior E-commerce Specialist at SJ Lanka, I drive digital transformation and online growth by leveraging advanced marketing analytics, AI tools, and automation technologies. My work focuses on optimizing the customer journey, improving conversion rates, and enhancing overall e-commerce performance through data-driven insights.
Key Responsibilities & Achievements:
- Website Optimization & UX: Improved user experience and optimized customer journeys using Hotjar and Google Optimize, leading to a 15% increase in conversion rates.
- SEO & Performance Analytics: Managed advanced SEO strategies and keyword research with Ahrefs, SEMrush, and Google Search Console, resulting in a 10% boost in organic traffic.
- Marketing Automation: Streamlined workflows using HubSpot and Zapier to automate email follow-ups, cart recovery, and customer segmentation.
- E-commerce Platform Management: Maintained and optimized product listings on Shopify and WordPress WooCommerce, ensuring accurate content and smooth user navigation.
- Campaign Performance Tracking: Monitored ROI and customer behavior using Google Analytics 4 (GA4) and Meta Ads Manager, producing actionable reports for decision-making.
- Cross-Functional Collaboration: Partnered with marketing, design, and logistics teams to align digital strategies with business goals and enhance brand visibility.
Tools & Platforms Used:
Shopify | WooCommerce | Google Analytics 4 (GA4) | Google Optimize | Hotjar | SEMrush | Ahrefs | Google Search Console | HubSpot | Zapier | ManyChat | Canva | Meta Ads Manager | Jira
Key Skills:
E-commerce Strategy | Conversion Rate Optimization (CRO) | SEO & Analytics | AI and Automation in Marketing | UX/UI Enhancement | Marketing Automation | Data-Driven Insights | Cross-Team Collaboration
Digital Marketing Freelancer (2019 – 2024)
As a Digital Marketing Freelancer, I collaborate with diverse clients to craft data-driven digital strategies that enhance brand visibility, engagement, and ROI. My work integrates creative design, analytics, and AI-powered tools to deliver measurable marketing outcomes across multiple digital platforms.
Key Responsibilities & Achievements:
- Strategic Campaign Management: Planned and executed targeted social media and email marketing campaigns, driving measurable engagement and sustainable client growth.
- UX/UI Design & Optimization: Designed UX/UI wireframes and interactive prototypes using Figma and Adobe XD, enhancing website usability and improving overall user experience.
- AI & Data Analytics: Utilized AI tools (ChatGPT, Jasper AI, Copy.ai) and advanced analytics platforms (Google Analytics 4, HubSpot, SEMrush) to generate actionable insights, optimize campaign performance, and increase digital marketing ROI.
- Content Strategy & SEO: Created SEO-friendly content and managed on-page/off-page SEO activities using Ahrefs, Yoast SEO, and Google Search Console to improve online visibility.
- Email Marketing Automation: Designed and automated email workflows with Mailchimp and HubSpot, improving lead nurturing and conversion rates.
- Client Collaboration: Partnered closely with clients to develop customized marketing strategies aligned with their business goals and audience behavior.
Tools & Platforms Used:
Figma | Adobe XD | Canva | Google Analytics 4 (GA4) | HubSpot | Mailchimp | SEMrush | Ahrefs | Yoast SEO | Google Search Console | ChatGPT | Jasper AI | Copy.ai | Meta Business Suite | Trello | Microsoft Office Suite
Key Skills:
Digital Marketing Strategy | Social Media Marketing | UX/UI Design | SEO & Analytics | AI in Marketing | Email Automation | Content Strategy | Client Relationship Management | Data-Driven Decision Making
Social Media Marketing & Management