SEO, Email Campaigns, and Analytics for Ceylora Tea Tales
This project entailed a detailed implementation of advanced digital marketing techniques to optimize the online presence and campaign effectiveness of Ceylora Tea Tales, a niche website showcasing premium Sri Lankan herbal teas. It involved extensive SEO keyword research using Keywords Everywhere to identify high-impact keywords tailored for organic search traffic growth. The project also included setting up and integrating Google Analytics 4 (GA4) for real-time website performance and user behavior tracking. Additionally, an email marketing campaign was meticulously planned and executed using Mailchimp, with custom UTM-coded URLs built through Google Campaign URL Builder to monitor campaign traffic precisely. The integration of these tools enabled the creation of a data-driven marketing cycle, enhancing audience segmentation, campaign tracking, and content optimization. The campaign delivered measurable engagement improvements, with detailed reports from GA4 and Mailchimp validating successful user interaction and traffic acquisition. This hands-on experience reinforced skills in digital strategy, campaign execution, data analytics, and continuous optimization, ready for application in professional digital marketing roles.